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The definition of marketing is always evolving. In today's tap-to-like world, marketing is about authentic engagement, telling real stories, creating content that inspires, and building a "voice" that can relate to a global audience.
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Awards
2025 Black Women Marketers Achievement Awards Winner-"Hidden Gem"
Click here to read the official press release
Click here to read the official press release
MarTech Awards 2023: Best Boutique Marketing Agency-Washington, DC
Click here to read the official press release
Click here to read the official press release
50 Black Marketers To Watch 2023-Influencers & Media Innovators & Social Media & Podcast & YouTube
Click here to read the official press release
Click here to read the official press release
Media
Career Boosting Hobbies|Skill Stacking for Corporate
Reimagining the Creative Process for Marketing with the American Marketing Association (Recording)
Marketing Secrets To Find Your Authentic Brand Voice | Yvonne Pearson
Trap Chat LIVE: Women's History Month
Click the image to watch the episode
Click the image to watch the episode
Marketing for the Culture: Marketing is My Main Hustle: Branding Your Side Hustle
Listen to this episode for gems about:
Click the image to listen to the episode
Listen to this episode for gems about:
- The challenges of being a sidepreneur.
- The emergence of communities among the Black creatives.
- Influencer marketing, sponsorships, and more.
Click the image to listen to the episode
Ok Intern: The Hustle and Motivation are Sold Separately
Finding freelance work, building your own marketing agency, and being a Black woman in marketing
Finding freelance work, building your own marketing agency, and being a Black woman in marketing
The Baltimore Sun:
Visit Baltimore's $800,000 campaign is betting on local Black artists to help attract more tourists to the city
Visit Baltimore's $800,000 campaign is betting on local Black artists to help attract more tourists to the city
It's a Different World with Creatives on Campus:
Yvonne Pearson: Moving From Blogger to Business Owner as a Creative, Creating Your Own Major, and More.
Yvonne Pearson: Moving From Blogger to Business Owner as a Creative, Creating Your Own Major, and More.
Wardrobe Oxygen, My Beauty Routine: Yvonne
While it’s fun to read about the beauty habits of celebrities, I find it most helpful to learn about the beauty habits of women who have lifestyles, ages, or budgets similar to mine. In this series, I’ve asked amazing women I know to share their beauty routines. These are women from across the country, different ages, lifestyles, professions, and beauty/skincare priorities.
While it’s fun to read about the beauty habits of celebrities, I find it most helpful to learn about the beauty habits of women who have lifestyles, ages, or budgets similar to mine. In this series, I’ve asked amazing women I know to share their beauty routines. These are women from across the country, different ages, lifestyles, professions, and beauty/skincare priorities.
